VOCOSO Vicat, originated in Italy, is a favorite of the women's high-level leather goods brand, with imaginative design concept, inheriting the elegant and luxurious Italian style, designed to perform meaningful leather classic. Since its birth, the brand has always been based on the forefront of fashion, adhering to the "elegant, stylish, extraordinary and harmonious" four in one, Smart and free design, elegant atmosphere, classic fashion-led, the pursuit of simple and smooth lines, supplemented by noble luxury Leather material, combined with exquisite workmanship, is committed to rendering women's internal vitality and confidence, reflecting the modern women's aesthetic taste and quality of life, with a good brand image and accurate market positioning, quickly became the representative of the Italian leather senior brand. VOCOSO - Brand Story Brand founder Vocoso Wei Ka Si, from Florence family of leather goods, since childhood show extraordinary design talent, when the age of eight with one Brand story Block leather production of the first bag of life, given to the mother as a birthday present. With a passion for design and leather goods, Vocoso entered VSVELSUS, a luxury leather goods brand after graduating from the Faculty of Leatherworking at Politecnico di Milano. Five years later she joined COBO as Design Director. Vocoso is not addicted to the stalled achievements. Three years later, the 34-year-old Vocoso opened a studio in the prestigious fashion district of Montenapoleone in Milan, creating a new VOCOSO brand named after her. Enter China The spring of 2011, vocoso Vicat brand officially entered the mainland of China, the establishment of Vicat Si Trading Co., Ltd., in-depth development of the Asian market. In order to further explore the domestic high-end jeans market, VOCOSO Vicas (Group) Garments Co., Ltd. took a few months to upgrade the brand completely and set up VOSOSO Vickers (Group) Marketing Center, which is independently responsible for the business expansion and market operation in mainland China . In the "brand sharing, mutual benefit and win-win" business philosophy, VOCOSO Wei Ka Si marketing center will continue to uphold the company "to build China's first brand of denim chain," the corporate vision. Brand ideas The new vocoso Vicat Si full advocate of new elegance - classic noble, intellectual and elegant, advocating quality, not blindly follow the trend, highlighting a unique Sexual charm. From Italy's top designers and domestic design elite design team composed of professional accomplishments, the keen fashion sense, the ultimate surprise design details with exquisite craftsmanship perfect blend, so that each vocoso Vicat silk are distributed Unparalleled temperament and style, with a perfect use of experience to give customers, so that Asian women in vocoso Vicat handbags, in the workplace, all kinds of social occasions and leisure parties, are noble, elegant, intellectual, Superior charm of the expression, passing out a respect for elegant taste of the personal style, as well as close to a better life, enjoy life attitude. Brand Culture Corporate mission: to create a harmonious business, social services return. classic style Business philosophy: parity equal to high quality, consumer advocate new standards. Product Positioning: high-quality materials, superb technology, the public price. Service Mission: intentions to create details, customer satisfaction is the benchmark service! Talent Strategy: People-oriented, co-existence. Product Structure: VOCOSO products cover male and female style bales, men and women wallets, men and women models handbags, trolley cases, belts and so on. Product Style: 30% simple natural style, 70% popular style. LOGO meaning 1.VOCOSO = VOGUE + COSY + SOFT 2.VOGUE: fashion, style 3.COSY: comfortable 4.SOFT: gentle 5.VOCOSO: stylish, gentle and comfortable Market positioning Vatican's leather goods, universal consumption Vocoso to 16-40-year-old urban women as the main target customers, taking into account the same age urban men's clothing consumer groups. Products for the fashion family, working-class, business people, state civil servants, self-employed, middle and high school students. Domestic business team A brand from creation to development, from growth to glory, every step of the hard and pay, harvest and joy are time, engraved on the annual growth of enterprises, or dignified, or wonderful, heritage as a classic. Time glass, quiet years, some of the scenery destined to miss, some time doomed to die, vocoso Vicat, the fleeting package, the happiness of the prison! Vocoso Vicas official website www.weikas.com Vocoso Wei Ka Si Taobao flagship store. Weikas.taobao.com