Common carton packaging structure design menu

【Chinese Packaging Network News】Carton packaging is the most common form of packaging, but whether you pay attention or induction, how many of them, in what form are they? Do not worry, following the editor of China Packaging Network brings you a menu of commonly used carton packaging structure design for you to "taste"!

One, socket type carton packaging structure design

This is the most commonly used form of a carton, which is simple in design, simple in process, and low in cost. For example, a common wholesale package is mostly constructed in this form.

Second, open window carton packaging structure design

This type of carton is commonly used in toys, foods and other products. The feature of this structure is that it enables consumers to see the product at a glance and increase the credibility of the product. The window opening part is usually filled with transparent materials.

Third, portable carton packaging structure design

This type of carton is commonly used in gift packages and is characterized by being portable. But pay attention to the product's volume, weight, material and handle structure is quite, so as to avoid consumer damage during use.

Fourth, drawer carton packaging structure design

This kind of packaging is similar to the shape of the drawer. The lid and the box body are opened by two sheets of paper. The structure is firm and easy to use for many times. Common oral packaging boxes, loaded with chocolate, and so on.

Fifth, variable form carton packaging structure design

The interesting and variability of the carton's pursuit structure is often applied to some lively products such as snacks, candy, and toys. This kind of structure is more complicated, but the display effect is good.

6. Covered Carton Packaging Structure Design

This covered structure is also divided into one type and split type. The so-called integrated refers to the lid and the box connected, is a paper forming, such as the packaging of cigarettes; and split refers to the lid and the box body separated, two paper forming, such as moon cake packaging.

Seven, modular carton packaging structure design

The modular packaging is used in gift box packaging. There are both packaging and medium packaging in this packaging form. Its characteristics are precious and expensive, but the cost is high.

The above seven kinds of carton structure are more commonly used. Designers should use the product according to the characteristics of the product.

Don't worry, the meal is not finished yet. Below, the editor of China Packaging Network also prepared desserts for everyone! Understand the most common structural design of carton packaging, how can we not understand the packaging design strategy.

First, serialized packaging design strategy:

Enterprises adopt the same or similar colors, patterns, and arrangement methods for the same type of products produced in the packaging design, highlighting the unity of the visual image, so that consumers recognize that this is the product of the same company and produce natural associations. Combine product and corporate image. This can save the design and printing production costs and the huge promotional budget needed for the promotion of new products, which is conducive to the rapid opening of products and enhanced corporate image.

Second, the level of packaging design strategy:

Due to differences in economic income, consumption purposes, education level, aesthetic standards, and age levels, consumers' psychological needs for packaging are also different. Therefore, companies should develop different levels of packaging strategies for different levels of consumer demand characteristics in order to compete for consumer groups at all levels and increase market share.

Third, convenience packaging design strategy

From the consumer's point of view, structural features such as portable, pull-tab, push-button, roll-open, tear-open, etc., which are easy to carry, open, use, or reuse, are used in packaging design. And so on, in order to win the goodwill of consumers.

Fourth, matching packaging design strategy: Enterprises will be associated with the series of products supporting the packaging and sales, this packaging strategy is conducive to driving the sale of a variety of products, but also improve product quality.

Fifth, complimentary product packaging design strategy: In the packaging attached gifts to stimulate consumer desire to buy.

Update packaging design strategy: The purpose of updating packaging is to improve the packaging, so that poorly sold goods rejuvenate, with new image power and selling points; second is to make products icing on the cake, to adapt to market changes, maintain sales momentum and continuous improvement Corporate and brand image. Usually, the packaging of unsalable goods is suitable for taking a big change, presenting them to the consumers in a completely new situation. The packaging of strong-sale goods is suitable for adopting a gradual updating method. It is full of vitality in the context of maintaining product awareness. And the new look.

Reuse packaging design strategy: Reuse refers to the reuse of packaging, according to different purposes and uses, reuse packaging can basically be divided into two categories: one is from the perspective of recycling, the other is From the consumer's point of view, after the product is used, its packaging can also be used for other purposes, turning waste into treasure, and the corporate logo on the package can also continue to expand the effect of publicity. This packaging strategy requires the designer to take into account the characteristics of re-use when designing such packages, providing the greatest possible reuse and convenience.

VII. Packaging design strategies for corporate collaboration: When companies develop new markets, due to publicity and other reasons, their popularity may not be high, and the required advertising input costs are too large, and it is difficult to immediately bear fruit. At this time, companies can jointly launch new products in conjunction with local companies with good reputation and popularity, and focus on the image of joint enterprises in packaging design. This is a very practical and effective strategy and is now a common practice in the world.

Through the above summary, I believe that you are not difficult to choose a suitable packaging design for the product, in the product packaging design strategy should also be handy, in order to understand more packaging menu, please pay attention to China Packaging Network !