The marketization of printing equipment in China has entered a relatively mature period. Private enterprises are booming. A large number of business leaders have the autonomy to worry about the change of their leadership positions. Decisions can also be passed under their own leadership. The mechanism to solve, they can no longer do their best for short-term benefits, but can plan for the long-term development of the enterprise, and formulate long-term development plans in a timely manner. Of course, there are many things inside and outside the enterprise. The development is also determined by a number of competitive advantages, but in the final analysis, it is the market competitiveness of products, especially the product innovation ability that determines the future development of the company.
In the early days of reform and opening up, the company's product development often referred to "production generation, development generation, development generation, future generation", which means that the company's products are constantly updated in the market, and the market advantage will always be maintained. Not bad. Nowadays, electronic media, online media and mobile media are developing rapidly. Information has been spread through multiple channels. Publishing and printing have been strongly impacted, and the decline in the total printing volume is unstoppable. The digital equipment has sprung up, its development prospects have become clear, and the situation of the segmentation of the printing equipment market has been highlighted. With the wide application in digitalization, numerical control, automation, environmental protection, energy conservation, etc., the transformation and innovation of printing equipment has reached a critical stage.
New opportunities in the printing equipment market
At present, the international developed countries have experienced a situation of economic downturn and weak development, and China's economic development is still relatively strong, and there are still many opportunities in the future.
1. Strong enterprises go to the high end of the industry
China's printing industry has entered a new period of development, and the market is shifting to the high end. Although foreign traditional and emerging printing equipment manufacturers still occupy international and domestic technology highlands, China's Shanghai Goss Graphic, Shanghai Guanghua and Liaoning Daguan Guanhua respectively acquired the world's top printing machinery manufacturers in the United States and Japan, thus entering The high-end field of world printing equipment manufacturing.
At present, industrial restructuring is underway in the world, regional economic integration is gradually taking shape, and some manufacturing industries are gradually being transferred from developed countries. China has followed the footsteps of developed countries in the fields of automobiles, computers, machine tools and printing machines. It is expected that this The process will also speed up.
2. New opportunities brought about by urbanization
Western developed countries have completed the industrialization and modernization of agriculture, eliminating the difference between rural areas and cities. The level of urbanization has reached more than 80%, while the level of urbanization in China is less than 50%. With the acceleration of urbanization, the demand for consumer goods will grow rapidly, and the demand for culture, education and packaging and printing products will increase rapidly, and the demand for printing equipment will also grow rapidly. With the advancement of urbanization, new residents will gradually enter the towns, and the consumption structure of emerging towns will develop by leaps and bounds. The residents' daily consumption will generate new demand for housing, automobiles, home appliances, education and culture, and will further promote In the development of the printing equipment market, enterprises must enhance the confidence of the development of the industry.
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