(1) Global market development status and future prospects
Since its birth, bar code technology has become one of the most common information management methods in modern society because of its flexibility, efficiency, reliability and low cost in information collection. As the front-end equipment for information collection, bar code reading equipment is the premise and foundation of bar code technology application, and with the continuous development of bar code technology, it has become commodity retail, logistics warehousing, product traceability, industrial manufacturing, medical health, e-commerce and The basic equipment necessary for the construction of information systems such as transportation systems.
At present, one-dimensional code reading equipment has become more popular in developed countries and regions around the world. With the continuous development of two-dimensional code technology and the expansion of application fields, image scanning technology has gradually realized the replacement of laser scanning technology, releasing the corresponding market demand for reading equipment. At the same time, emerging markets represented by the Asia-Pacific region are still in a period of rapid development, and the market demand for bar code equipment is increasing. These factors have injected new vitality into the market and promoted the steady growth of the bar code recognition industry.
According to VDC statistics, sales of handheld bar code scanners, fixed POS scanners and stationary industrial scanners in the world have totaled $1.616 billion in sales worldwide in 2013, and are expected to be global by 2018. The total sales of barcode reading equipment will increase to US$2.021 billion, with a compound annual growth rate of 4.57%.
Global Barcode Reading Equipment Sales Forecast for 2014-2018
The specific market size and future market prospects of the three types of bar code reading devices, such as hand-held bar code scanners, fixed POS scanners and fixed industrial scanners, are as follows:
1 hand-held barcode scanner
Handheld barcode scanners are currently the most demanding type of bar code reading device in the market. The global sales of handheld barcode scanners in 2013 totaled $943 million, accounting for 58.35% of the total sales of barcode reading equipment, including handheld laser scanners, handheld linear image scanners and handheld area array image scanners. The proportions were 31.18%, 21.53% and 47.30% respectively.
Global Handheld Barcode Scanner Sales from 2013 to 2018
It is estimated that by 2018, the total sales of handheld barcode scanners will increase to approximately $1.164 billion, with a compound annual growth rate of approximately 4.30%. Among them, with the popularization of two-dimensional code applications and the increasing frequency of use of bar codes in smart terminal devices such as mobile phones, the market demand for handheld laser scanners will gradually decline, and is based on image scanning technology (especially for area array image scanning technology). ) replaced by a scanning device. Therefore, the future handheld area array image scanner will gradually become the mainstream, and it is expected to reach a market size of 692 million US dollars by 2018, with a compound annual growth rate of 9.2%.
2 fixed POS scanner
In 2013, the global fixed POS scanner sales volume was $310 million. Among them, the proportion of large double-window POS scanning platform, vertical POS scanning platform and small table scanner is 39.03%, 39.68% and 21.23% respectively.
Global fixed POS scanner sales from 2013 to 2018
According to VDC's forecast, the sales of fixed POS scanners will increase to 321 million US dollars by 2018. The market scale is relatively stable and the growth is not large. The rise of payment methods such as NFC and Apple Pay may be to some extent. The need for a fixed POS scanner in a decentralized retail environment. Among them, the vertical POS scanning platform may become a fast-growing area in fixed POS scanners due to its application to non-retail environments such as hotels, transportation and medical care.
3 fixed industrial scanners
Driven by the global industrial manufacturing automation wave, fixed industrial scanners have become the fastest growing field of bar code reading equipment. In 2013, sales of fixed industrial scanners totaled $363 million, and are expected to grow to $498 million in 2018, with a compound annual growth rate of 6.53%.
Global fixed industrial scanner sales from 2013 to 2018
Due to the development of digital image technology and the reduction of the price of major components such as image sensors, fixed industrial scanners based on image scanning technology are increasingly competitive in the market, while the demand for bar code information in modern industrial automation has been "identified". Further development of the "tracking" function, the use of two-dimensional codes is becoming more frequent. Therefore, the demand for industrial image scanners capable of simultaneously scanning one-dimensional codes and two-dimensional codes in industrial applications is rapidly increasing, and replacing the original industry. Market share of laser-like scanners.
In 2013, sales of industrial laser scanners and industrial image scanners were $160 million and $203 million, respectively. It is estimated that by 2018, sales of industrial laser scanners and industrial image scanners will reach US$167 million and US$331 million, respectively, and industrial image scanners will grow at a compound annual growth rate of 10.3%.
(2) Development of the domestic market
1 China has become the largest bar code reading equipment market in the Asia Pacific region
According to the VDC survey, the market size of bar code reading equipment in the Asia-Pacific region reached US$395 million in 2013, and is expected to reach US$546 million in 2018. The average compound annual growth rate in 2013-2018 is 6.69%, higher than the global average. Level. In recent years, China has benefited from the accelerated development of informatization construction in the wholesale and retail industry, manufacturing, logistics and transportation industries. The market for barcode reading equipment has achieved rapid growth and has become the largest barcode reading equipment market in the Asia Pacific region.
2 The application level of bar code technology is becoming more and more abundant Currently, bar code application is roughly divided into three stages. The first phase is automatic settlement; the second phase is applied to the internal management of the enterprise; the third phase is e-commerce, the Internet of Things and global data synchronization.
In recent years, China has developed rapidly in the application field of bar code technology, especially the informationization and intelligent application of the Internet of Things level has gradually improved, and the overall application level is in the transition phase from the second stage to the third stage. Therefore, China's bar code identification industry has a huge space for development.
3 fixed industrial scanners will become the fastest growing product category
At present, China is striving to become a manufacturing powerhouse, and brand concentration is getting higher and higher. Therefore, manufacturers with high market share and large output are required to track and trace back the components used in a short period of time. Informatization systems, including bar code reading devices, can effectively solve these problems. Therefore, fixed industrial scanners will become the fastest growing market segment in China in the future. According to VDC statistics, sales of fixed industrial scanners in the domestic market will increase from US$33 million from 2013 to 2018. To US$58 million, the compound annual growth rate is expected to reach 11.94%, which is higher than the growth rate of any other bar code reading equipment in any other region of the world. At the same time, compared with the global market, industrial laser scanning equipment will still occupy a certain share in the Chinese market in the future due to its cost and stability advantages.
Overall, with the rapid development of China's logistics industry and e-commerce, the increase in the use of bar code equipment in the fields of industrial manufacturing and medical health, and the deepening of the application level, the market scale of China's bar code reading equipment will continue to grow rapidly in the future. momentum.
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