In recent years, with the tightening of real estate regulation, weakening demand and the pressure of European and American trade barriers, some outdoor furniture companies have seen a decline in sales and profits, and some small and medium-sized outdoor furniture companies have closed down. Faced with such a pessimistic situation, the contrarian breakout has become the survival path that every outdoor furniture company must choose.
China's outdoor furniture brand mall - Outdoor Life Workshop started an industry-wide report in 2011. The current industry lacks long-term planning and blind follow-up. The competition in the low-end market is increasingly fierce, and product homogeneity is serious. And even the price war, the reshuffle trend of the survival of the fittest is very obvious. The downturn in the past two years has caused many companies to lose confidence. In an interview with reporters, Mr. Xu, the CEO of Outdoor Living Square, said: "In fact, pessimism is not necessary, because in the long run, demand is always there, and the total amount of domestic demand and external demand is not small, and the potential is huge. What is important is Looking for a new path to development. Breaking through the constraints of traditional development, letting go of the diversification of product sales forms will bring the company back to life."
Bill Gates once said that in the 21st century, there will be either e-commerce or no business. With the rapid acquisition of market share by e-commerce third-party platforms, many outdoor furniture companies have been involved in e-commerce. Since the beginning of this year, some innovative outdoor furniture companies have achieved initial success on the road of e-commerce. It further verifies the important impact and development opportunities of e-commerce roads on enterprise development.
With the development of Taobao, Jingdong, Amazon, Dangdang and other e-commerce platforms, a large number of people with online consumption habits have formed. Outdoor furniture manufacturers believe that the e-commerce market has broad prospects, and the opportunities for integrating furniture brands are becoming more mature. Water and electricity supplier.
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