Retail furniture industry is unsatisfactory to accelerate the pace of industrial transformation and upgrading
In the past three quarters, not only has the home retail sales been unsatisfactory, but also the “Da Vinci Incidentâ€, which has a bad influence, has made the industry even worse. After the 2011, which is going to be harder than 2008, will the market be able to see the next year? How can the strength of associations and enterprises help the industry to tide over the difficulties of regulation? This special issue of the National Day of the National Day invited the president of the Guangdong Furniture Association and several industry elites to review the market this year, predict the trend of next year, and explore positive countermeasures.
status quo
Do not fear the impact of the store against the market expansion
Under the background of strong demand containment and continuous supply increase, what characteristics and changes have this year's furniture and building materials industry presented? What problems have arisen in the industry when it is against the market? How do you view the property market policy and the market conditions this year?
From January to June this year, the total sales of Guangdong furniture was 98 billion yuan, an increase of 11.4% over the same period of last year. Among them, exports were 7.19 billion US dollars, up 17% over the same period of last year; domestic sales were 51.3 billion yuan, up 10% over the same period last year. In the first half of the year, the Guangdong furniture industry showed the following three characteristics: First, the overall growth rate slowed down; second, exports were better than domestic sales, and domestic sales generally felt market pressure; thirdly, some key enterprises were better than some small and medium-sized enterprises. The best companies increase by as much as 30%, and poor companies by 30%.
Judging from the market performance this year, the purchase restriction has indeed had a big impact on the entire home retail. As far as the store is concerned, despite the sluggish retail sales, many stores have chosen to expand against the market. I believe that the owners of the owners who are really affected by the “restriction order†are mainly improved and investors. The owners who have the demand for self-occupation will still carry out household consumption. If the purchase restriction is implemented and played a role, the house prices can really be suppressed. Can usher in another spring. The only thing that is difficult to predict is how long the prospective owner will wait for the policy.
Due to the special environment of this year, the home improvement industry generally has repeated customer comparisons and delayed signing; some customers will lower the requirements, resulting in a decrease in the number of projects and a corresponding adjustment in the capital budget; and customers with strong financial strength will have a design effect. And the quality of the project has more detailed requirements.
prospect
The market will warm up next year
At the "Second Guangdong Cabinet Industry Development Forum" held in June this year, there are home dealers predicting that the Guangzhou home retail market will warm up in the second half of next year. On the basis of opening hundreds of thousands of square stores last year, there will be several stores such as Red Star Tianhe Store, Ouyada and Baishi at the end of this year. Will the retail market in Guangzhou be bullish or bearish next year?
The building materials retail market can be said to be a barometer of the home market. Competition means progress. In this year's market environment, B&Q maintained a 5% growth through strategic adjustment. Foreign stores have brought about healthy competition. Everyone is digging deep into the home improvement market in Guangzhou. Therefore, B&Q is still very confident about the market next year.
Since 2008, we have adjusted our positioning and focused on the mid-to-high-end market. Therefore, no matter how the property market changes, Xingyi holds an optimistic attitude towards the home improvement consumer market. Under the general environment of predicting the slowdown of policy next year, the suppression of the consumer market will also correspond. The land is reduced and the large market environment is expected to warm up after the rainy season next year.
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