From the balance car to the fingertip gyro, a phenomenon-level cross-border e-commerce explosion product, so that many sellers earned a full pot, but at the same time there are many sellers because of the "explosive products" compensation for the bankruptcy, for the cross For the e-commerce sellers, how do you grasp the business opportunities of explosions, and how to build an explosion-producing product, is it purely on the basis of opportunities or rules?
Understanding the product life cycle is the basis for grasping the business opportunities
Cross-border e-commerce explosion products make sellers appear to be rich, bankruptcy and positive and negative poles. All of them have such big differences, the key lies in the life cycle of explosive products.
Any product has its corresponding life cycle. Relatively speaking, the life cycle of the explosion product will be longer. For the cross-border e-commerce sellers, the core of the concern is that when cutting into the explosion product, What stage of the product is in its life cycle: Is it just beginning, or is it nearing the end?
He Gu, deputy general manager of Global Eslite, said: "There are many phenomenal-level explosions. For example, this year's very hot fingertip gyro, although there are great business opportunities, we should look at this through clearer and calmer thinking. phenomenon."
Fingertip gyros originally belonged to toys, but when the fingertip gyro fired on the cross-border e-commerce platform this year, many of the visitors were not sellers of toys, and some were not manufacturers of cross-border e-commerce. . Because they all feel that this product can make a lot of money. It’s like when the stock market is bullish, the barber thinks that buying stocks can make money, and the retired grandfather also feels that buying stocks can make money.
"Everyone sees the so-called business opportunities. In fact, when you cut into a certain product at this time, the risk is already great." River Valley said.
As for how to grasp the business opportunities of the explosion, it is necessary to consider all aspects of factors, and the core is how to find out the existence of a certain product as soon as possible. This is indispensable for the timely collection and feedback of information, as well as the company's internal efficiency and rapid response capabilities. Of course, the familiarity and control of the market and consumer behavior and psychology is also crucial.
Three steps to create an explosion
The Proud CFO will be more and more, from the experience of Aoji on all major platforms to create explosives, the cross-border e-commerce sellers to create explosives into three major steps:
1. Selection category. This is the first step for most cross-border e-commerce sellers to create an explosion. This step involves two key words - caution and focus.
"If it is a company, I want to make clothes this month, I will go to 3C next month, and then I will see toys selling well next month. This kind of speculative selection is difficult to focus on a certain category, so I can find out. There are some opportunities for this category. So especially for some novice sellers, be sure to focus on and be cautious about category selection."
2. Select products with explosive potential. There are many accidental factors in the formation of explosions, including changes in overseas markets, user behaviors, and some opportunities for product iterations in the category, so sometimes even if the seller holds the data in hand, it is still difficult to see clearly or It is judged whether a certain product has the potential for explosion.
"But, as a cross-border B2C company, in addition to the timely user feedback of the B-side, we also have a strong Internet high-speed iteration trial and error gene, so we can boldly try on the product and find that there is a problem. Quickly iterate and update in the next version of the product, maybe one of your products will catch up with the wind and rain of every day, and then it will become an explosion."
3. Deeply integrate the supply chain. At present, in the cross-border e-commerce field, many brand companies have invested a lot of resources in the supply chain. In this regard, the more they will give a word called “quality firstâ€.
He will introduce: "Many cross-border e-commerce peers have been on the 'explosive models' products, including the balance car and fingertip tops that were seen before. The various problems caused - the balance car caused fire, the fingertip gyro scratched people, etc. So I think that in the supply chain, quality stability is the first, stronger than the cost problem, stronger than all other factors."
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