How to Grasp the Consumer Psychology in Packaging Design

[China Packaging Network News] With the increase of products available on the market, the design and manufacture of packaging boxes has become an important issue for many businesses. It is mainly because the packaging gift box can play a certain value-added function. There is a big difference between the same product in gift box packaging and no gift box packaging. A good gift box packaging can not only promote enjoyment, but also enhance competitiveness in similar products and enhance The consumer’s desire to purchase can also improve the taste even more. Therefore, we want to increase the sales volume. We cannot rely solely on the quality of our products to increase sales. We must also obtain better sales through the packaging of electronic products. So how to design the product packaging box is also our concern.

Consumers' needs make us to design new selling points for product packaging. Unique forms can enhance the selling point of products and attract more consumers. The same product, different product packaging forms to customers feel that the quality of the product is not the same. Experiments have been conducted to load the same detergent into different bottles and try them out for consumers. As a result, they thought that this was a different product detergent. This experiment shows that the packaging forms are not the same, and the products with good packaging are important factors that affect consumers' purchase. Packaging design is a comprehensive professional design discipline. It contains knowledge of plane composition, three-dimensional composition, color composition, text design and illustration, and photography. With the growth of society and the maturity of the consumer market, packaging design and market planning, business promotion and scientific marketing model have an equal position. The traditional packaging design is far from being able to adapt to the rapid development of various types of media in the commercial market. How designers can make their design meet the needs of the market, effectively promote the sales of products, and achieve the unification of packaging design and marketization has become an issue of important practical significance. The information conveyed in the packaging container design, structural design, materials and processes, visual communication design, etc., can effectively promote the product, increase the attractiveness and affinity of the product, and then stimulate the target consumer's desire to purchase in the market economy. Play a role in opening up the market, occupying the market, promoting and expanding product sales.

1 Creating a product brand with packaging design Consumers sometimes buy products that are not simply for satisfying material needs, but also for the personality satisfaction and spiritual pleasure that the brand brings. Therefore, packaging as the external performance of the product brand, the brand's visual symbols should be integrated into the packaging to the maximum in the design, forming a unique brand personality. When designing packaging, it is necessary to comprehensively use elements such as colors, shapes, and materials, and at the same time demonstrate the connotation and information of the enterprises included in the product brand image, highlight the common points of products and consumers' interests, and enable products to be formed by consumers. More intuitive impact, so that consumers have a strong impression on the product brand, to achieve the purpose of continuing to attract consumers.

2. Packaging design promotes product sales Packaging is a combination of technology and art. Because the external interface of the packaging appeals to human vision with a direct, artistic image, it can guide product marketing activities. People's consumption choices, improve fashion consumer tastes, and communicate with consumers psychologically. Packaging should be a driving force to promote consumer buying desires. The French expert Jan Podariyal once said that if an item wants to be transformed into a consumer product it must become a sign. In modern society, modern product packaging design needs to take more responsibility than ever before, and it must be a bridge between product and consumer communication. Designers should always pay attention to observing the ever-changing market environment, focusing on consumer demand, and displaying the artistic features of products. Only in this way can they continue to expand the product market and design excellent packaging that is more suitable for the times. Winning consumers' psychological identity is the ultimate goal of modern marketing. The multi-dimensionality and diversity of people's consumer psychology determine that product packaging design must be diversified in order to attract specific consumer groups to produce the expected purchase behavior. Sales packaging is the epitome of marketing strategy. The psychological strategy of packaging design is a very logical marketing idea. It not only needs to visually attract specific consumer groups to produce the expected purchase behavior, but also to psychologically capture the excitement of consumers. Buying desire. Product packaging design must adapt to the needs of competition under modern marketing conditions, accurately market positioning, and pass product features to consumers through the design language. In short, achieving the best-selling product is the ultimate goal of packaging design.