What are the highlights of the creative packaging that won the Yellow Pencil Award?

[Chinese Packaging Network News] This year's D&AD (Design and Art Design) Award, 61 creative works won gold medals in yellow pencils, but only two really belong to the packaging design. In addition, four of the 11 “Graphite Pencils” won the “Wood Pencil” award. Many of our packaging designs were previously recommended, such as Marc Jacobs' silver-gray eyeliner and wagamama lunchbox.

We have selected some packaging designs that have not been introduced. The good packaging that appeared in 2015 seems to be inexhaustible forever.

Coco de Mer by WMH

This is a set of signature versions of the lubricant and sex toy package, revealing one eye on the brown shell, which means there is a voyeuristic look. After opening, three portraits of classical women are seen. They are King Henry VIII of England. Catherine Howard, Henry VIII's fifth wife, Georgiana Cavendish, Duchess's protagonist, and Nell Gwyn, Charles II's lover. Williams Murray Hamm (WMH), a graphic design studio, has cleverly used the three aristocratic women who have historically had a delusional private life to enlarge their imagination of eroticism and temptation.

Oh! Saft Squeeze Bottle by Leo Burnett Germany

Another yellow pencil was the bottle from Germany's Leo Burnett Germany orange juice packaging. To highlight the freshly squeezed, the bottle caps were designed to look like half an orange. When 12 bottles were put together, it was like putting out a box of fresh ones. Oranges, this effect is more realistic than monotonous slogans. The elliptical bottle gives a warm and lovely feeling and is very recognizable.

Springs' Smokery by Distil Studio

This is a package of smoked salmon. Using charcoal ash from a kiln for 50 years to draw hills, rivers, waves and other patterns, it is clearly marked on a white background, and there is also a strong sense of hand-painting. The delicate lines of salmon appear right in the middle of the package, and the color also makes a contrast. This set of packaging emphasizes traditional smoking methods and the salmon itself does not contain any additives. Click here to see.

NOS CHOCOLATS by Le Chocolat des Fran ais

This chocolate package has a very rich French flair, with fashionable girls, the Eiffel Tower, pigeons with hats, poodle dogs, streets of Paris, and various Parisian characters with a sense of posters. The color is also naive, and people want to retain the wrapping paper for collection. The newly formed chocolate brand Le Chocolat des Fran iais invited 50 artists to design more than 200 kinds of packaging patterns, people have always been fresh about it.

Soap Co. by Paul Belford Ltd

"Frosty" style packaging can always cater to some people's tastes, just like the washing products launched by Soap Co. in the United Kingdom. It includes three kinds of soaps, liquid soaps and hand creams. It uses only black and white colors to indicate the simplest text. Without any other color or intricate pattern. Braille on the bottle even adds to this cold feeling, and designers say they want to create the least disruption to the environment. In addition, the materials used to make the bottles come from secondary uses or waste products and are guaranteed to have not been tested by animals.

Cola-NOBORI by HAKUHODO Inc.

This is a special package launched by the Coca-Cola branch in Japan. To comfort children affected by the earthquake, they painted the elements of the carp flag on traditional Japanese paper as a bottle, and then naturally rotated at the bottle's mouth. Swinging fishtail. Two smart eyes were added to the sides of the bottle. They were very lively and lively. They hoped that local children could live a healthy and happy life.

Rudinski Fruit Brandy by Garbergs Project

Crochet and brandy are two Hungarian traditions and the Garbergs Project tried to combine them. The black bottle of white brandy has a white weaving pattern that adds friction and can be seen more closely.