The story of “buying 椟 椟 ç ç †has been heard since childhood. This allegory is that when someone bought jewels in ancient times, they only took their “椟†(box) and returned the beads to the seller. The original box can be replaced by today's noun "packaging". The bead can be called "product". "Buying a bead" is not so much a failure to buy a bead (consumer), but rather a packaging and packaging designer. The success of this article will introduce you to product packaging design companies.
The main packaging material generally refers to glass bottles, plastic bottles, plastic hoses, etc. that are in direct contact with the product. Auxiliary packaging materials generally refer to packaging materials such as paper labels, plastic labels, paper color boxes, plastic color boxes, corrugated boxes, etc. that are not in direct contact with the product.
Whether it is the main packaging material or the auxiliary packaging material, it is necessary to satisfy the functions of the foot packaging in the circulation process, that is, the three basic requirements for protecting the product, facilitating storage and transportation, and promoting sales.
Moreover, with the continuous advancement of modern society, cosmetic packaging needs to undertake the responsibility of improving product taste, characterizing brand culture and enhancing product value, especially for high-end cosmetics. Particularly important. In addition, the whole packaging process of cosmetics from the filling to the consumer needs to be in direct contact with the cosmetics, so the quality of the packaging will affect the consumer's judgment on the quality of the product.
The famous "7-second law" of the American marketing industry has clearly told us that consumers will decide the willingness to purchase goods within 7 seconds. The first impression directly determines the consumer's interest in the product, and then triggers the function, quality, and The price and other concerns, because this is an eyeball economy era. At the same time, under the current consumption upgrade trend, people are no longer sensitive to price, but instead pursue more quality and emotional experience. They are more willing to pay for the brand premium, paying for the sentimental and cultural personalized packaging design, because this is a Differentiation needs dominate the era of market consumption.
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