Market competition intensifies small wardrobe dealers favor county market

With the deepening of the market economy, the increasing integration of urban and rural areas, the increasingly narrow sales channels of enterprises, the county-level market will eventually be pushed to the forefront of the market economy. Correspondingly, county-level dealers will eventually become one of the protagonists of commercial operations.

Market competition is worsening, business days are sad

Being is reasonable. Small and medium-sized dealers are located in the streets of the city, providing great convenience for the lives of the people. However, with the intensification of competition in China's distribution channels, the living space of small and medium-sized dealers has become smaller and smaller, especially in first- and second-tier cities.

As far as the pan-home industry is concerned, with the introduction of real estate regulation and control policies, the days of small and medium-sized dealers in first- and second-tier cities have become increasingly difficult. At this time, if small and medium-sized dealers are still staring at the first and second-tier markets, it is tantamount to entering a dead end.

Since the ancient times, "the poor will change, the change will pass." In the context of a sluggish market, small and medium-sized dealers must develop a new world if they want to gain new profits and build on the market and achieve development. In this sense, the county-level market should become the "new darling" for the expansion of small and medium-sized dealer channels. Compared with the large-capacity dealers, small and medium-sized dealers, although small in scale, do not mean they can only be passively beaten. The ruler is short, the inch is long, and the small and medium-sized dealers also have their own advantages. For example, when the first- and second-tier markets are in a downturn, small and medium-sized dealers “have a good turn around the boat”. Today, the market situation is getting more and more severe, small and medium-sized dealers can not only stay in passive response, there should be long-term planning. When a highly skilled chess player is in the game, he will never think of the next step, but should take the overall situation and consider it. As a dealer, especially small and medium-sized dealers, this should also be the case. At this time, it would be wise for small and medium-sized dealers to look to the county-level market in China.

Large-scale businesses in the county-level market space can make a big difference

In terms of consumer demand, the county-level market has great potential. Since the "11th Five-Year Plan", the living standards of residents in counties and towns across the country have been improved to varying degrees. Modernization is no longer an unreachable dream in their eyes. They also want to buy cheap products, but there are too few products to choose from.

Take the whole wardrobe as an example. In some counties and towns, many residents have built new buildings, but the wardrobes in the buildings are mainly traditional hand-made wardrobes made by local carpenters. According to the author's understanding, they don't want to buy the whole wardrobe that is popular in the market. It is only in the county towns and townships. There are not many wardrobes in the whole wardrobe. It is difficult for everyone to find a product that suits them. According to this, the author believes that small and medium-sized dealers fight for their lives in the first and second-tier markets, it is better to go to the county-level market and become the boss of the county-level market. Although the county-level market cannot compare with the first- and second-tier markets in terms of consumption capacity, this does not mean that the county-level market has no room for profit. The key to a dealer's profitability is the matching of its agent's products with the market and his efforts to open up the market. In fact, the more disorderly and backward the market, the greater the chance of existence.

Although the county-level market has great potential and competitive pressure, small and medium-sized dealers must not be taken lightly. There are many shortcomings in small and medium-sized dealers: First, the operation is not standardized, the profit-seeking mentality is too heavy, and the long-term consideration is less, only short-term and fast; the second is relatively low quality, lack of modern marketing awareness in line with market development needs, mainly relying on feelings And customary sales, the attention and sensitivity of the industry market is not enough; Third, the strength is not strong, capital, personnel, warehousing, transportation capacity is poor. When small and medium-sized dealers develop their county-level market, they will easily fail if they do not pay attention to avoiding weaknesses and avoiding risks. The county-level market is no more than the first- and second-tier markets, and the market order is more chaotic. Small and medium-sized dealers must continuously improve their operational capabilities to cope with the ever-changing market.

If you don’t seek the world, you don’t want to make a fuss; Regardless of the time and the domain, it is still a win-win situation for the combination of small and medium-sized dealers and county-level markets. Therefore, the county-level market should be the starting point for small and medium-sized dealers, especially when the market is in a downturn.