When thermal transfer encounters digital printing

After years of hard work, many companies have successfully established their own thermal transfer printing market through various methods. From barcodes made with digital printing presses to plastic decorations, the application of thermal transfer technology is continuously expanding.

The benefits of thermal transfer technology are many: no need for printing plates or screens; can be personalized printing in the short and medium version; high resolution; can make a wider color gamut and opaque white bottom through a new generation of digital printing presses color. Some forward-thinking users have developed new applications for thermal transfer.

Since adhesives used in thermal transfer prints can be quickly dried, one can immediately process, assemble, and package molds produced in this manner. This is much simpler and more flexible than the in-mold Decoration used previously. Still others will let their researchers develop new foil materials and choose different primers and adhesives for different substrates, such as alcohol-resistant paint on cosmetic bottles.

Digital printing brings advantages for thermal transfer

The benefits of digital printing are the ability to print a small number of color products at a higher resolution, and also to add a white background when needed, which can give designers greater designing of short-run print jobs. Creative space.

According to users, the thermal transfer printed transfer film is very thin and looks the same as printed directly on the surface of the substrate. Our common paper labels or plastic labels are usually separated from the product itself, but as some brands, especially cosmetics or pharmaceutical companies, are increasingly concerned about counterfeit and shoddy issues, the heat that appears to be directly printed on the product Transfer labels also have a greater competitive advantage.

Prior to the advent of digital printing technology, the patterns used in the thermal transfer process were either printed on a low-quality screen printer or printed on a gravure printing machine with solvent-based ink. Although this was of higher quality, the printing cylinder was made. The cost is high and it is only suitable for long-lived printing. Digital presses are capable of small-volume variable data printing. Therefore, brand owners can print the names of different shops, bars, restaurants or sporting events on the product packaging as needed.